Thursday, February 23, 2012

Brief Insight about Digital Media

Philippines is one of the fastest growing broadband countries in Asia. And it's proven that Filipinos are enthusiastic digital consumers.

As per Netbooster Asia's recent presentation with our group:

- 32M Filipinos are connected. That’s 1 out of 3 people.
- Almost 84M Filipinos are on mobile
- 93% are part of a social network; 26M active in Facebook
- Close to 6M Mobile Internet Users
- 1 Billion SMS sent per day
- 81% are below 30 years old
- Estimated 40% of handsets are 2.5G/3G enabled
- Almost 11M online gamers
- Est. 5.1M on Twitter; 16.1% penetration & 4th market in Asia
- Ranked 4th in Blog Activity
- #1 in Video Consumption; So we're the global leader in online video consumption

In preparation to the growing Digital Media industry, each individual in the traditional media world should be equipped with knowledge to utilise, develop and apply new digital strategies for our respective client's digital needs.

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